Scott Van den Berg on LinkedIn: TALA, the activewear brand founded by influencer Grace Beverley, raises… (2025)

David Beckham is co-founding a new health and wellness brand called IM8. Health sciences company Prenetics has announced that former international footballer, entrepreneur and philanthropist David Beckham has become a strategic investor in the business.The company said in a statement that Prenetics and Beckham will become co-founding partners of a new health and wellness brand, IM8. The brand will focus on cutting-edge consumer health products, and details will be announced at a later date."Throughout my life and career, I've been fortunate to have access to the best medical professionals, nutrition experts and fitness coaches. Their guidance has been crucial to my health and well-being. That’s why I am excited to be working with Prenetics - a company that is dedicated to innovative, world-leading scientific advancements in health - as a co-founding partner and ambassador for IM8.” Beckham said. The company added that Beckham has also spent time with Prenetics shareholder, Professor Dennis Lo, during which he has been impressed to learn about Lo’s pioneering discovery of non-invasive prenatal testing in 1997 and current focus on early cancer detection. These conversations have highlighted the significant potential of Prenetics’ innovations to impact global health and longevity.“This partnership with David marks a transformative era for Prenetics in global health innovation and wellness. Working closely with David these past months, I've been consistently inspired by his vision for accessible health for all. With IM8, we have a unique opportunity to contribute meaningfully to the consumer health and wellness industry,” added Danny Yeung, CEO and co-founder of Prenetics.

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Bridgit Mendler went from Disney star to co-founding a Space Tech startup. Here is how ⤵️Mendler first became known as a child actress starring on Disney Channel 💫 . Following acting roles on hit shows such asWizards of Waverly Placeand Good Luck Charlie, Mendler continued to make a name for herself with her singing career 🎤 . Though she continued to release music and act in movies, she also began focusing on her education in the late 2010s 📚. Mendler earned a master’s degree from MIT and completed a Doctor of Law (JD) at Harvard🎓. At Harvard, she was also the co-president of Harvard Space Law Society from 2022 to 2023. Mendler gave a big update on her life in early 2024 when she announced her new business venture: Northwood Space, where she will act as CEO and co-founder 🪐 . Northwood Space is on a mission to create a "data highway between earth and space.". They launched with $6.3 million 💰 in funding from investors, including the Founders Fund, Andreessen Horowitz, Also Capital, and Humba Ventures.Some of Northwood’s early employees have track records at Elon Musk’s SpaceX, Peter Thiel’s Palantir Technologies, and aerospace technology company Northrop Grumman. "We are designing shared ground infrastructure from first principles to expand access to space. We have much work ahead of us, but that’s the fun part," wrote theGood Luck Charliealumna in her announcement. It’s exciting to see that despite her early fame, Mendler still pursued her education, which resulted in a 180-degree career shift.

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Today higher-quality products infused with beneficial ingredients are sought after instead of the name attached to the product. That has also shifted in the company’s celebrity launches. Whereas previously many launched companies selling white-label, commodity products. Celebrities nowadays are transforming the market with innovative and inclusive approaches.Rihanna, Priyanka Chopra Jonas, and Selena Gomez led brands championing diversity, sustainability, and mental health.Kylie Jenner, Hailey Bieber, and others blend authenticity with savvy social media strategies, setting new standards in beauty and fashion.They leverage their star power to sell products and connect with consumers on a deeper level.Celebrity brands are setting a new standard for e-commerce and omnichannel brands.

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This is how the Cavinder Twins went from student-athletes to content creators to successful businesswomen. Haley Cavinder and Hanna Cavinder (23) are twins who play basketball 🏀 as student-athletes at the Miami Hurricanes. During the COVID-19 pandemic, the twins started creating content on TikTok to kill time. Today, sharing content with their nearly 6.5 million followers has become a part of Haley and Hanna's daily routine.Before, student-athletes were not allowed to earn money. However, a groundbreaking NCAA decision in 2021 changed everything when student-athletes were allowed to profit from their name, image, and likeness (NIL). The Cavinder Twins capitalized on this tremendously, earning nearly $2M 🤑 from NIL and brand deals. The two have already signed brand deals with Boost Mobile, WWE, Champs Sports, Intuit TurboTax Verified Pro, and Raising Cane's Chicken Fingers.The most recent brand deal they signed was a 3-year deal with Under Armour. The Cavinder Twins are unique because they don’t stop at brand deals only. Where possible, they have chosen equity and ownership over cash. The portfolio already includes: 🎰 Betr - Jake Paul’s sports betting and media company 🥛 Slate Milk - an all-natural protein drink ⚡️ Bucked Up - an energy drink company. The two even launched their own flavor called Double Rizz💄 Most recently, they also did an equity deal with Hustle Beauty to become the brand’s co-founders. Hustle Beauty creates cosmetics for active women to ensure that women working out still look just as good as they do when heading out for a night out. Great celebrity-product-market-fit if you ask me. Most of the duo’s content combines fitness and beauty, which is the brand’s essence.The Cavinder Twins have created a blueprint for other student-athletes on leveraging NIL and setting themselves up for success. But that doesn’t mean every student-athlete or content creator will make similar choices. Kudos to them for seeing the bigger picture, betting on themselves by doing equity deals, and launching their own brands. As well as kudos to their team - Jeff Hoffman.

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Actress Jennifer Morrison has joined Amia, a migraine-friendly food brand as co-founder and chief brand officer. Amia is tackling migraines with trigger-free snacks, and now actress and director Jennifer Morrison is joining the team as cofounder and chief brand officer to scale the business further. Morrison, who starred in “Once Upon a Time” and “House,” has dealt with migraines her whole life but has been able to manage them over the years by adjusting her diet, making Amia the ideal brand to work with. Jon Katz, Amia’s founder, learned about Morrison’s struggle with migraines through a medication campaign she previously did. That prompted the Amia team to initiate a relationship with Morrison. After trying out Amia’s trigger-free products, which include an array of baked oats and seed bars, she was hooked. “We became very fast friends. We totally bonded over what we’ve been dealing with with migraines,” said Morrison. “Now we’ve teamed up to try to bring this to the rest of the world.” Amia, which launched in 2023, is aiming to reach the 40 million Americans who experience migraines. While the attacks can be triggered by an array of elements, including light and dehydration, food plays a key role for many. Some triggers include chocolate, gluten, and caffeine. The Amia team works closely with several experts to ensure the products are safe for migraine patients. “We want to make sure that in the broadest way possible, we’re avoiding foods that are known to trigger migraines,” Morrison said. As chief brand officer and co-founder, Morrison aims to expand the brand’s reach and strengthen its light and friendly approach to migraine messaging. Morrison plans to double down on social media messaging and use her own platform to promote the brand further. Great celebrity-product-market-fit if you ask me. https://lnkd.in/eF9viMFh

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Creator Kevin Espiritu started Epic Gardening in 2010 as a gardening blog. He has built it into a creator-led brand with 80+ team members, generating more than $50 million in annual revenue. How did Kevin do this? Being an effective world builder. We wrote a full case study on Epic Gardening in this week’s newsletter. Make sure to subscribe!https://lnkd.in/eE5326KM

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This creator makes $5M/y by creating fun videos on how to use Excel 🤑Kat Norton (30) used to work as a consultant in 2020. The pandemic happened, forcing Norton to work from home. This gave her more spare time to pursue other side hustles. Norton wrote down things she loved: dancing, teaching, and, you can already guess, Excel. She thought, what if I could combine all of these in one? So she did. Norton opened the TikTok account ‘Miss Excel’ and started making videos about Excel tricks infused with creativity, music, and dance.People loved it. Within three weeks, she had over 100,000 followers. At this point, she wasn’t making much money from it. But that soon changed. At the end of 2020, she started selling Excel courses. Within two months, it made her more money than her corporate job. That’s why Norton quit her job and focused full-time on Miss Excel. Today, Norton has over 2 million followers and makes over $5M a year. The courses are the main revenue driver, but Norton has also diversified by offering white-label courses to companies to help train their staff on using Excel. And doing brand deals with companies like Microsoft. Miss Excel is an excellent (pun intended) example of a creator who turned her passion into a business. She first built an audience and used that as the marketing channel to start selling products relevant to her audience. What a story!

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It’s amazing to see what Happy Dad, founded by YouTube group NELK, has achieved in only three years: 🍹 157 million cans sold across the 🇺🇲 & 🇨🇦 (72 million after 2 years)👨💻 hired 118 employees (70 employees after 2 years) 📈 launched in 35 states (22 states after 2 years🍸 successfully expanded into other product categories, such as Happy Mom and Hard Ice teaAnd I believe that this is only the beginning. Congrats to John Shahidi and the team.

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Roger Federer signed to On in 2019 and received three percent of the brand. It's made him richer than ever.Attached you can find an interview with Federer, where they spoke about his ownership in On, the brand growing in the U.S., and the comparisons between him and Michael Jordan. https://lnkd.in/dtcP6dUX

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